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Lexus Die Cast Models
 
 
 
Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation.

In 1983, Toyota chairman Eiji Toyota summoned a secret meeting of company executives, to whom he posed the question, “Can we create a luxury vehicle to challenge the world's best?” This question prompted Toyota to embark on a top-secret project, code-named F1 (“Flagship” + “No. 1 vehicle”). The F1 project, whose finished product was ultimately the Lexus LS 400, aimed to develop a luxury car that would expand Toyota’s product line, giving it a foothold in the premium segment and offering both longtime and new customers an upmarket product.

The make was first introduced in 1989 in the United States, where Lexus has become the highest-selling make of luxury car. In 2005, the Lexus marque launched in Japan, becoming the first Japanese luxury car marque to be introduced in its home market. In December 2006, Lexus announced its new F marque division. The "F" refers to the Fuji Speedway in Japan, whose first corner, 27R, inspired the shape of the "F" emblem. The IS F is targeted at rivals from Mercedes-Benz's AMG and BMW's M divisions. In 2005, Lexus completed a full organizational separation from parent company Toyota, with dedicated Lexus design, engineering, training, and manufacturing centers working exclusively for the luxury division.

It is supposed that the name Lexus has been attributed to the combination of the words "luxury" and "elegance", and another theory claims it is an acronym for "luxury exports to the U.S.".

Lexus official site
 
2010 - LFA
2006 - LS (XF40)
2000 - LS (XF30)
1994 - LS (XF20) / Celsior
2006 - IS (XE20)
1998 - IS (XE10)
2005 - GS (S190)
1997 - GS (S160)
1991 - GS300 (S140)
2001 - SC 430
1991 - SC 400 Toyota Soarer
1986 - Soarer (Z2)
1981 - Soarer (Z1)
1979 - Crown MS112
1974 - Crown MS95
1971 - Crown MS75
1967 - Crown MS51