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Packard Die Cast Models 1:18


Packard was an American luxury automobile marque built by the Packard Motor Car Company, and later by the Studebaker-Packard Corporation. The first Packard automobiles were produced in 1899. Since the very beginning the marque concentrates on expensive luxury cars and developed a following among wealthy purchasers both in the United States and abroad.

Although the postwar Packards sold well, amidst a booming seller's market, management had decided to direct the company more to volume middle-class models but that target was missed: Instead, Packard's image as a luxury brand was further diluted. So, Packard lost buyers of expensive cars and could not find enough prospects for the lesser models to compensate. The last Packard automobiles were produced in 1958.