Advanced search
Compare list
All makes
All manufacturers
For sale
My dcmcm
Smart Die Cast Models 1:18
Smart is an automotive branch of Daimler AG and a German manufacturer of microcars. It is marketed as the "smart" in all lower-case, with the Smart brand logo, as of 2010, denoting a letter "c" for "compact" and an arrow for "forward thinking". The name Smart is an acronym that had been previously used internally by Micro Compact Car AG (MCC) for Swatch Mercedes Art.

In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile".

Hayek feared existing manufacturers would feel threatened by the Swatchmobile. Thus, rather than directly competing, he preferred to cooperate with another company in the automotive industry. This would also relieve SMH of the cost burden in setting up a distribution network.

1991 Hayek reached an agreement with Volkswagen changing 1994 to Daimler-Benz AG. 1998 Daimler-Benz bought out SMH's remaining stake in the company and became full owner of the brand.

Smart official site
2007 - ForTwo '07
2001 - ForTwo '01
1998 - City
2004 - ForFour
2003 - Roadster